August 2011
1 post
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Reflections on SourcEvent and the Australasian...
I’ve been hypnotised. I’ll come back to this point in a sec.
Over the past 2 weeks I’ve been busy tripping across the Tasman Sea from NZ attending 2 inaugural sourcing events in Australia, the Australasian Sourcing Summit (10-11 August) in Sydney and SourcEvent (17-18 August) in Melbourne from the seasoned Australasian Talent Conference (ATC) crew. I had the honour of...
July 2011
1 post
Social recruiting 2.0: embrace the hero
This is my guest post which featured on Bill Boorman’s blog. Thanks Bill for featuring it :)
My Facebook newsfeed is chock full of broadcasts. Employers are relaying to me, using a variety of formats and broadcasters, their news, EVPs, benefits, company and employee insights, and all manner of information and updates. They want me to engage with their brand and love it when I, and a very...
June 2011
1 post
Infographic by- Shanghai Web Designers
May 2011
3 posts
Quick response (QR) codes - recruitment firm...
Example of a New Zealand recruitment firm using smart phone scannable QR Codes in the employment section of the newspaper. The codes point to the applicable job listing on the agency’s website.
Quick response (QR) codes - jobseeker application
I posted this question and video to the Human Resources Institute of New Zealand (HRINZ) group on LinkedIn and it has attracted quite a bit of discussion.
Original post:
Do you want to receive this level of creativity in a CV or would you ignore / discard it?
HR people receive lots of CVs, which from a visual perspective follow a pretty similar format. HR people typically prefer the stock...
March 2011
1 post
12 tags
Facebook live streaming #socialrecruiting
It appears New Zealand and Australia are leading the way when it comes to one area of social recruiting. Working with Deloitte New Zealand, we adopted an approach used by celebrities and politicians and applied this to a graduate recruitment context. About 15 months ago we ran our first interactive live streaming video show on our Facebook page. At the time Livestream’s unofficial Facebook...
January 2011
4 posts
Facebook vs Twitter - 2010 social demographics
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December 2010
3 posts
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Your "friends"
This is a thought provoking presentation from ex-Googler, soon to be Facebooker, Paul Adams. Well worth flicking through the 224 slides. It has got me thinking about the implications for employers and further made me question the true value of the trendy construct of “influence”, as it relates to the social web.
The Real Life Social Network v2
View more documents from Paul Adams.
1 tag
Watch
This recording of Facebook’s first Office Hours live-streaming Q&A show has lots of useful tips for Facebook Page admins.
November 2010
3 posts
1 tag
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Social farming
Creative personal marketing documents
With the mainstreaming of social media, the traditional CV / resume looks retro and quaint. Let’s face it, most CVs / resumes send a message to the rest of the world that we are devoid of any level of self-expression, creativity and artistic flair. Check out these refreshingly visual examples.
October 2010
1 post
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Bribing fans to like your Facebook Page
Have you noticed a trend? Some Facebook Page owners are playing a game, offering all manner of contests, promotions, incentives, and giveaways to increase their fan numbers. They’re tapping into a motivational driver that appears to resonate with large numbers of the Facebook population.
I’ve always maintained it’s not how many, it’s who is in a community that matters....
September 2010
8 posts
7 tags
Turning the tables - showcasing Facebook fans
All too often brands, celebrities and employers use the social web to pump out content, and race to grow fan numbers, with little regard to the true needs of their target audiences. This week my client Deloitte New Zealand launched a new initiative, Fan Showcase, on their award-winning Facebook page. This builds upon other elements of the firm’s social recruiting strategy, like...
2 tags
Jobseeking in 3D
I often stumble across innovative approaches that jobseekers take to woo employers.
Here are a couple of recent examples that caught my attention:
Graeme Anthony’s video CV / resume - with embedded annotations / links:
employkyle.com campaign / auction site:
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Lady Gaga rallies her "Lil Monsters"
This post to me encapsulates the power of brand, reach, influence, and social media. Lots of employers and leading brands could learn from pop star Lady Gaga.
Love her or not, there is no mistaking that Gaga has a very strong, unique brand and an enormous fan base. With over 18 million Lil Monster fans on Facebook, Gaga is the most popular living person on the platform.
Gaga also has a lot...
Came across this gem over at Flowtown.
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Career networking on Facebook
LinkedBook + FaceIn = BranchOut
I’ve been checking out a recently-launched Facebook app. My initial thought is that BranchOut appears to be a clever app with lots of potential. It supercharges my Facebook friend network into a career-related, sourcing tool - Mwah haha! I’ve enjoyed using it, at a very superficial level I must admit, and uncovering networks that I never thought...
Video Q&A on Facebook
My client, Deloitte New Zealand has launched another social recruiting innovation on their award winning Your Future at Deloitte (New Zealand) Facebook page. The initiative, called Deloitte NZ Q&A, aims to further humanise Deloitte’s graduate employer brand. Deloitte NZ team members respond to written questions left by fans on the Page via personalised video responses.
The initiative...
4 tags
Recruiting gold
http://youropenbook.org/?q=hate+my+job&gender=any
http://youropenbook.org/?q=work+sucks&gender=any
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My online chat with Paula at ASB
After reading today’s press releases and the flurry of tweets, I decided to visit what is being referred to as a world’s first. New Zealand bank, ASB has launched (on a trial basis) a virtual branch on Facebook.
First up I visited ASB’s Facebook Page and clicked on the Virtual Branch tab, and was greeted by a slightly Max Headroom and Milli Vanilli-esque, lip syncing avatar. I...
August 2010
1 post
8 tags
June 2010
1 post
7 tags
Reflections on the Social Recruiting Summit, May...
This is a very belated post. Last month I dragged my exhausted jet-lagged ass to the Social Recruiting Summit in Minneapolis, USA. It took me 5 flights to get to Minneapolis and over 20 hours of flying time - it was partly my fault as I decided to travel the less direct route from New Zealand via Australia to the USA. I just want to confirm that NZ is nowhere near France or England or somewhere...
April 2010
4 posts
4 tags
WatchFilmed using my flip cam.
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Insights into the minds of Farmville's 81 million... →
Deloitte NZ hits Top 40
My client, Deloitte New Zealand has received another accolade for their social media strategy. This time, Your Future at Deloitte (New Zealand) was recognised as one of the Top 40 Fan Pages on Facebook.
7 tags
Deloitte NZ wins international social recruiting...
Awesome news: My client, Deloitte New Zealand has received an international award for their social recruiting initiatives. The 2010 SOCRA award honors excellence in social media and recruiting. Deloitte NZ received over 500 votes from industry professionals, edging out North American heavyweights UPS / TMP with 275 votes and Sodexo with 201 votes. Richard Long, manager of talent acquisition at...
6 tags
Why this cat can get a job before you
Laurie Ruettimann’s (aka Punk Rock HR) cat Mister Scrubby is authentic and more connected than most HR / recruitment professionals.
March 2010
2 posts
6 tags
The survival of recruitment, work and the world...
This is the face captured by photographer Phil Toldano and explained in the excellent Ted talk (embedded below) by game designer Jane McGonigal. It captures the emotion of gaming. Toldano set up a camera in front of gamers while they were playing. McGonigal in the video alerts us to the subtle nuances in this photo:
the sense of urgency, a little bit of fear, but intense concentration, deep deep...
Watch
February 2010
8 posts
5 tags
Recruitment and addictive gaming
Video link.
The above video is supreme. It has nothing directly to do with recruitment, but it made me think hard about recruitment, especially what would happen if there was more revolutionary, transformational and original thinking within the recruitment industry. It also follows on from my previous post which touched on the entertainment industry, where I explored the proposition of what...
6 tags
Turning jobseekers into crazed fans
I’ve been thinking a lot about this. What would happen if an A-list celebrity’s manager was hired to run a corporate recruitment function? Take a few minutes to think about this, then keep scrolling down …
I surmise employer branding would be high on the new manager’s agenda. They would try and communicate the company’s unique brand (think: Lady Gaga, Michael...
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Gartner Reveals Five Social Software Predictions... →
January 2010
9 posts
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Students talk to Deloitte live on Facebook →
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The evolution of the Coca Cola fan page on...
Are people talking about your company on Facebook? If you’re an employer I recommend you type your company’s name or brands into the Facebook search box. You may find a page or group started by the community - it may be saying you’re great or that you suck as a company or employer. I like the following story. The Coca Cola fan page was created by two users who liked Coke. Instead...
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Is it appropriate to pry into a candidate's... →
Check out the comments section when you click through to the link - some great analogies