Are people talking about your company on Facebook? If you’re an employer I recommend you type your company’s name or brands into the Facebook search box. You may find a page or group started by the community - it may be saying you’re great or that you suck as a company or employer.

I like the following story. The Coca Cola fan page was created by two users who liked Coke. Instead of taking over the page and making it their own, Coke rewarded the page creators by bringing them to Atlanta and giving them a tour of the Coke facility. The fan page is still run by the founders, but Coca Cola gave them their blessing and support.
By empowering the fans to keep their fan page, Coke ensures a passionate page owner. Coke also realized that this is a good story to tell.

The fan page creators were invited to make a video (see below) of the history behind the fan page, and how Coke had reached out to them and rewarded them for this.