The fashion of social media - wearing your Facebook profile
Your “friends”
This is a thought provoking presentation from ex-Googler, soon to be Facebooker, Paul Adams. Well worth flicking through the 224 slides. It has got me thinking about the implications for employers and further made me question the true value of the trendy construct of “influence”, as it relates to the social web.
The Real Life Social Network v2 View more documents from Paul Adams.
This recording of Facebook’s first Office Hours live-streaming Q&A show has lots of useful tips for Facebook Page admins.
Interesting peek into Facebook’s work culture. Possibly more employers should use Macs and inject a bit of Facebook into their workplaces.
Bribing fans to like your Facebook Page
Have you noticed a trend? Some Facebook Page owners are playing a game, offering all manner of contests, promotions, incentives, and giveaways to increase their fan numbers. They’re tapping into a motivational driver that appears to resonate with large numbers of the Facebook population.
I’ve always maintained it’s not how many, it’s who is in a community that matters. Large numbers and reach don’t necessarily result in business success or quality outcomes for Page owners, especially if the wrong people are lured to join a fan base. Nor do they add true value for the community. I’ve left Pages that overtly and relentlessly play this game.
Also, some Page owners are playing a risky game by repeatedly breaching Facebook’s terms in their race to grow fan numbers.
Are there any Pages that you feel are playing this game a little too much?
Turning the tables - showcasing Facebook fans
All too often brands, celebrities and employers use the social web to pump out content, and race to grow fan numbers, with little regard to the true needs of their target audiences. This week my client Deloitte New Zealand launched a new initiative, Fan Showcase, on their award-winning Facebook page. This builds upon other elements of the firm’s social recruiting strategy, like live-streaming Facebook shows and video Q&A. A strong community understands and recognizes that its members have specific interests and needs. The Deloitte NZ Fan Showcase captures on video the backgrounds, questions and desires of the community. We believe that building community involves, as Chris Brogan has stated, changing the direction of the chairs.
Career networking on Facebook
LinkedBook + FaceIn = BranchOut
I’ve been checking out a recently-launched Facebook app. My initial thought is that BranchOut appears to be a clever app with lots of potential. It supercharges my Facebook friend network into a career-related, sourcing tool - Mwah haha! I’ve enjoyed using it, at a very superficial level I must admit, and uncovering networks that I never thought or knew existed. And in my eyes it is potentially easier to use as a business networking and sourcing tool than LinkedIn. I know this is a big call.
