John’s podcast is a must listen in my view. As we’re closing in on 2010, John provides what I think is a timely overview of the current landscape and the disconnect between the early adopters and the majority. Even his definition of social recruiting is thought provoking. I come away with two thoughts: 1) Maybe employers need to think of jobseekers more like their ‘fan base’ - HR could learn a lot from how celebrities and entertainers attempt to connect with their fans, and 2) I hope in 2010 we will see a shift from chatting about social recruitment, and the “how” do we do this, to see more real-life examples of employers and recruiters participating seriously, with a purpose and sense of experimentation, on the social web.