Have you noticed a trend? Some Facebook Page owners are playing a game, offering all manner of contests, promotions, incentives, and giveaways to increase their fan numbers. They’re tapping into a motivational driver that appears to resonate with large numbers of the Facebook population.

I’ve always maintained it’s not how many, it’s who is in a community that matters. Large numbers and reach don’t necessarily result in business success or quality outcomes for Page owners, especially if the wrong people are lured to join a fan base. Nor do they add true value for the community. I’ve left Pages that overtly and relentlessly play this game.

Also, some Page owners are playing a risky game by repeatedly breaching Facebook’s terms in their race to grow fan numbers. 

Are there any Pages that you feel are playing this game a little too much?